From Number Cruncher to Technological Trendsetter
"I thought the accounting industry was traditional, boring, and routine-driven. After a few years in the business, I've experienced the complete opposite. This is an industry in constant change, with great opportunities for those who can adapt quickly and keep up with development," says Charlotte Heggland Søvik, Business Developer and State-Authorized Accountant at Økonomihuset.
"I believe accountants need to become more technology-oriented," says Søvik, adding: "Accounting can be progressively more automated, but to achieve that, the accountant must understand the data flow. We have to advise clients to choose professional systems that are modern and suitable for developing integrations."
"It's just as important to push accounting system suppliers to prioritize correctly, and we must use our consumer power to promote suppliers who are strong in technology, such as Kravia, for example."
"The accounting industry is a knowledge industry, which will become more apparent as technology evolves. I don't believe that the accountant is a dying breed, but the bookkeeper probably is. As companies can get their accounting produced almost automatically, we are still left with the advisory competence. The winners are those who can demonstrate that they add value beyond the accounting production itself," says Søvik.
Great Value for the Customer
Getting to know the company is essential. This includes understanding what it does, which financial systems are used, how the flow from the system to the accounts works, what the company needs to extract from the accounts, whether there is a lot of manual work, if the technology is outdated, and so on.
"My job is to ease the administrative burden for the company, so that the journey from completed work to money in the account happens as efficiently as possible. Then the company can focus on its core business and make money," she says.
Søvik explains that Økonomihuset collaborates with Kravia, a technology partner that ensures invoices are followed up and paid. This happens completely seamlessly. The key is to implement a simple, clear, and effective system adapted to the company's daily operations and needs.
"We assist with the entire system journey; it's also about value-creating advisory services. If it seems that revenues don't align with costs, we suggest solutions."
More Than a Technology Partner
Kravia is at the forefront of technological solutions. They deliver seamless integration between systems where control points can be added according to the customer's wishes.
"Kravia provides both us and the end customer with a great product; the company gets paid faster, and it reduces additional work for everyone involved. The settlement is posted automatically, which I believe is a prerequisite for an accountant to be able to use such a support system. We must choose efficient systems that simplify both our and the customer's workday. This is exactly what we get with Kravia," Søvik explains.
"For the accounting industry, however, Kravia is much more than a technology partner. Through partner evenings and other professional and social meeting places, we get to exchange knowledge and experience," says Søvik, emphasizing: "Kravia is an important part of the accounting industry's ecosystem," Søvik concludes.
Facts about Kravia:
Speaks with the system you already useKravia is a technology and collection company with its main office in Bergen, and branch offices in several locations in Norway, Finland, and Sweden. Kravia is a market leader in ERP integrations and is available in the most popular accounting systems.
Facts about Økonomihuset:
Modern accounting and solid advisory servicesØkonomihuset is dedicated to streamlining and automating everyday tasks so that we can spend more time on value-creating advisory services for our clients.Read more: www.okonomihuset.no